@inproceedings{5c5dd7646a73430291f2afcd9794aebf,
title = "A method to identify talented aspiring designers in use of personas with personality",
abstract = "Personnel engaged in developing applications using User-Centred Design (UCD) techniques need to have special abilities and training to design products that meet the needs of users. Persona, an archetypical user, is used for design of applications. Persona with personality is deemed to better represent a user as personality provides a richer profile and affects the way users interact with technology. This paper presents a novel technique to identify talented aspiring designers in use of persona with personality. We authored four personas with different personality traits. Thirty-three participants completed a spatial ability test, answered personality trait questionnaires and performed a design activity. Our assessment of design artefacts indicate that participants who score high in imagination personality factor and spatial ability tests are talented designers in the use of personas with personality within UCD methodologies. The implication of our study is that the talented designers can be identified and utilised more productively.",
keywords = "Big-Five Factors, Holistic persona, Imagination, Personality traits, Scenario, Spatial ability, User-Centred Design",
author = "Farshid Anvari and Deborah Richards",
year = "2016",
doi = "10.1007/978-3-319-30243-0_3",
language = "English",
isbn = "9783319302423",
volume = "599",
series = "Communications in Computer and Information Science",
publisher = "Springer, Springer Nature",
pages = "40--61",
editor = "Maciaszek, {Leszek A.} and Joaquim Filipe",
booktitle = "Evaluation of Novel Approaches to Software Engineering - 10th International Conference, ENASE 2015, Revised Selected Papers",
address = "United States",
note = "10th International Conference on Evaluation of Novel Approaches to Software Engineering, ENASE 2015 ; Conference date: 29-04-2015 Through 30-04-2015",
}