A method to identify talented aspiring designers in use of personas with personality

Farshid Anvari*, Deborah Richards

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

3 Citations (Scopus)

Abstract

Personnel engaged in developing applications using User-Centred Design (UCD) techniques need to have special abilities and training to design products that meet the needs of users. Persona, an archetypical user, is used for design of applications. Persona with personality is deemed to better represent a user as personality provides a richer profile and affects the way users interact with technology. This paper presents a novel technique to identify talented aspiring designers in use of persona with personality. We authored four personas with different personality traits. Thirty-three participants completed a spatial ability test, answered personality trait questionnaires and performed a design activity. Our assessment of design artefacts indicate that participants who score high in imagination personality factor and spatial ability tests are talented designers in the use of personas with personality within UCD methodologies. The implication of our study is that the talented designers can be identified and utilised more productively.

Original languageEnglish
Title of host publicationEvaluation of Novel Approaches to Software Engineering - 10th International Conference, ENASE 2015, Revised Selected Papers
EditorsLeszek A. Maciaszek, Joaquim Filipe
Place of PublicationSwitzerland
PublisherSpringer, Springer Nature
Pages40-61
Number of pages22
Volume599
ISBN (Print)9783319302423
DOIs
Publication statusPublished - 2016
Event10th International Conference on Evaluation of Novel Approaches to Software Engineering, ENASE 2015 - Barcelona, Spain
Duration: 29 Apr 201530 Apr 2015

Publication series

NameCommunications in Computer and Information Science
Volume599
ISSN (Print)18650929

Other

Other10th International Conference on Evaluation of Novel Approaches to Software Engineering, ENASE 2015
CountrySpain
CityBarcelona
Period29/04/1530/04/15

Keywords

  • Big-Five Factors
  • Holistic persona
  • Imagination
  • Personality traits
  • Scenario
  • Spatial ability
  • User-Centred Design

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