A model for the study of user adoption behaviours of mobile commerce

D. C F Lai, I. K W Lai, Ernest Jordan

    Research output: Contribution to journalArticle

    6 Citations (Scopus)

    Abstract

    With strong computing power and efficient data networks, new mobile phones are sophisticated enough for smoothly surfing the internet and conducting electronic commerce as on the desktop computers, there should have significant opportunities and growth of mobile commerce. However, the user acceptance of m-commerce is below expectation (Harris et al., 2005). Researches of the user acceptance of m-commerce have proven the positive user adoption determinants based on the user acceptance models of information systems (IS), but only few explore the negative adoption factors. This paper extends the unified theory of acceptance and use of technology (UTAUT) model for the study of the negative emotion and behaviour that affects the user acceptance of m-commerce. The extended UTAUT model aims to help m-commerce service providers to understand both the positive and negative factors that can significantly explain user adoption intention and use behaviour so that they can adjust their strategies for providing successful m-commerce services. It also provides an extended base for further research on the user acceptance models of new IS.

    Original languageEnglish
    Pages (from-to)16-25
    Number of pages10
    JournalInternational Journal of Enterprise Network Management
    Volume4
    Issue number1
    DOIs
    Publication statusPublished - Aug 2010

    Keywords

    • E-commerce
    • M-commerce
    • Mobile commerce
    • TAM
    • Technology acceptance model
    • Unified theory of acceptance and use of technology
    • User adoption behaviours
    • UTAUT

    Fingerprint Dive into the research topics of 'A model for the study of user adoption behaviours of mobile commerce'. Together they form a unique fingerprint.

    Cite this