A multilevel study of service brand building: Unpacking employee brand building behaviors

Aron O'Cass, Vida Siahtiri

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	SERVSIG Conference Proceedings 2018
Subtitle of host publication	Opportunities for Services in a Challenging World
Place of Publication	Paris
Publisher	SERVSIG
Pages	293-297
Number of pages	5
ISBN (Print)	9782951660632
Publication status	Published - 2018
Event	SERVSIG Conference (10th : 2018) - Paris, France Duration: 14 Jun 2018 → 16 Jun 2018

Access to Document

@inproceedings{776fb00fcd154815b7804866eeb9d9fc,

title = "A multilevel study of service brand building: Unpacking employee brand building behaviors",

author = "Aron O'Cass and Vida Siahtiri",

year = "2018",

language = "English",

isbn = "9782951660632",

pages = "293--297",

booktitle = "SERVSIG Conference Proceedings 2018",

publisher = "SERVSIG",

note = "SERVSIG Conference (10th : 2018) ; Conference date: 14-06-2018 Through 16-06-2018",

}

O'Cass, A & Siahtiri, V 2018, A multilevel study of service brand building: Unpacking employee brand building behaviors. in SERVSIG Conference Proceedings 2018: Opportunities for Services in a Challenging World. SERVSIG, Paris, pp. 293-297, SERVSIG Conference (10th : 2018), Paris, France, 14/06/18. <https://www.ieseg.fr/wp-content/uploads/2018/02/SERVSIG-2018-Proceedings.pdf>