A multilevel study of service brand building: Unpacking employee brand building behaviors

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationSERVSIG Conference Proceedings 2018
Subtitle of host publicationOpportunities for Services in a Challenging World
Place of PublicationParis
PublisherSERVSIG
Pages293-297
Number of pages5
ISBN (Print)9782951660632
Publication statusPublished - 2018
EventSERVSIG Conference (10th : 2018) - Paris, France
Duration: 14 Jun 201816 Jun 2018

Conference

ConferenceSERVSIG Conference (10th : 2018)
CountryFrance
CityParis
Period14/06/1816/06/18

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