A multiple trust paths selection tool in contextual online social networks

Linlin Ma; Guanfeng Liu; Guohao Sun; Lei Li; Zhixu Li; An Liu; Lei Zhao

doi:10.1007/978-3-319-25255-1_73

A multiple trust paths selection tool in contextual online social networks

Linlin Ma, Guanfeng Liu, Guohao Sun, Lei Li, Zhixu Li, An Liu, Lei Zhao

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

Online Social Network (OSN) is becoming popular, where trust is one of the most important factors for participants' decision making. This requires to efficiently and effectively select those social trust paths that can yield the most trustworthy trust evaluation results between two unknown participants to establish reasonable trust relationships between them. Thus, we develop a Multiple Trust Paths (MTP) selection tool based on the state-of-the-art trust paths selection method proposed by us, which considers the social contexts, like the social trust and social intimacy degree between participants, and the role impact factor of participants in trust paths selection. Our tool could help users evaluate the trustworthiness of unknown participants in a variety of OSN based applications, for instance, to help a retailer identify new trustworthy customers and introduce products to them, or help users select the trustworthy workers in OSN based crowdsourcing platforms.

Original language	English
Title of host publication	Web technologies and applications
Subtitle of host publication	17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings
Editors	Reynold Cheng, Bin Cui, Zhenjie Zhang, Ruichu Cai, Jia Xu
Place of Publication	Cham, Switzerland
Publisher	Springer, Springer Nature
Pages	867-870
Number of pages	4
ISBN (Electronic)	9783319252551
ISBN (Print)	9783319252544
DOIs	https://doi.org/10.1007/978-3-319-25255-1_73
Publication status	Published - 2015
Externally published	Yes
Event	Asia-Pacific Web Conference (17th : 2015) - Guangzhou, China Duration: 18 Sep 2015 → 20 Sep 2015 Conference number: 17th

Publication series

Name	Lecture notes in computer science
Publisher	Springer International Publishing Switzerland AG
Volume	9313
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	Asia-Pacific Web Conference (17th : 2015)
Abbreviated title	APWeb 2015
Country/Territory	China
City	Guangzhou
Period	18/09/15 → 20/09/15

Keywords

Online social network
trust
paths selection

Access to Document

10.1007/978-3-319-25255-1_73

Cite this

Ma, L., Liu, G., Sun, G., Li, L., Li, Z., Liu, A., & Zhao, L. (2015). A multiple trust paths selection tool in contextual online social networks. In R. Cheng, B. Cui, Z. Zhang, R. Cai, & J. Xu (Eds.), Web technologies and applications: 17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings (pp. 867-870). (Lecture notes in computer science; Vol. 9313). Springer, Springer Nature. https://doi.org/10.1007/978-3-319-25255-1_73

Ma, Linlin ; Liu, Guanfeng ; Sun, Guohao ; Li, Lei ; Li, Zhixu ; Liu, An ; Zhao, Lei. / A multiple trust paths selection tool in contextual online social networks. Web technologies and applications: 17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings. editor / Reynold Cheng ; Bin Cui ; Zhenjie Zhang ; Ruichu Cai ; Jia Xu. Cham, Switzerland : Springer, Springer Nature, 2015. pp. 867-870 (Lecture notes in computer science).

@inproceedings{fd746e70d2aa4d97b559a4016a078a2c,

title = "A multiple trust paths selection tool in contextual online social networks",

abstract = "Online Social Network (OSN) is becoming popular, where trust is one of the most important factors for participants' decision making. This requires to efficiently and effectively select those social trust paths that can yield the most trustworthy trust evaluation results between two unknown participants to establish reasonable trust relationships between them. Thus, we develop a Multiple Trust Paths (MTP) selection tool based on the state-of-the-art trust paths selection method proposed by us, which considers the social contexts, like the social trust and social intimacy degree between participants, and the role impact factor of participants in trust paths selection. Our tool could help users evaluate the trustworthiness of unknown participants in a variety of OSN based applications, for instance, to help a retailer identify new trustworthy customers and introduce products to them, or help users select the trustworthy workers in OSN based crowdsourcing platforms.",

keywords = "Online social network, trust, paths selection",

author = "Linlin Ma and Guanfeng Liu and Guohao Sun and Lei Li and Zhixu Li and An Liu and Lei Zhao",

year = "2015",

doi = "10.1007/978-3-319-25255-1_73",

language = "English",

isbn = "9783319252544",

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publisher = "Springer, Springer Nature",

pages = "867--870",

editor = "Reynold Cheng and Bin Cui and Zhenjie Zhang and Ruichu Cai and Jia Xu",

booktitle = "Web technologies and applications",

address = "United States",

note = "Asia-Pacific Web Conference (17th : 2015), APWeb 2015 ; Conference date: 18-09-2015 Through 20-09-2015",

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Ma, L, Liu, G, Sun, G, Li, L, Li, Z, Liu, A & Zhao, L 2015, A multiple trust paths selection tool in contextual online social networks. in R Cheng, B Cui, Z Zhang, R Cai & J Xu (eds), Web technologies and applications: 17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings. Lecture notes in computer science, vol. 9313, Springer, Springer Nature, Cham, Switzerland, pp. 867-870, Asia-Pacific Web Conference (17th : 2015), Guangzhou, China, 18/09/15. https://doi.org/10.1007/978-3-319-25255-1_73

A multiple trust paths selection tool in contextual online social networks. / Ma, Linlin; Liu, Guanfeng; Sun, Guohao; Li, Lei; Li, Zhixu; Liu, An; Zhao, Lei.

Web technologies and applications: 17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings. ed. / Reynold Cheng; Bin Cui; Zhenjie Zhang; Ruichu Cai; Jia Xu. Cham, Switzerland : Springer, Springer Nature, 2015. p. 867-870 (Lecture notes in computer science; Vol. 9313).

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - A multiple trust paths selection tool in contextual online social networks

AU - Ma, Linlin

AU - Liu, Guanfeng

AU - Sun, Guohao

AU - Li, Lei

AU - Li, Zhixu

AU - Liu, An

AU - Zhao, Lei

N1 - Conference code: 17th

PY - 2015

Y1 - 2015

N2 - Online Social Network (OSN) is becoming popular, where trust is one of the most important factors for participants' decision making. This requires to efficiently and effectively select those social trust paths that can yield the most trustworthy trust evaluation results between two unknown participants to establish reasonable trust relationships between them. Thus, we develop a Multiple Trust Paths (MTP) selection tool based on the state-of-the-art trust paths selection method proposed by us, which considers the social contexts, like the social trust and social intimacy degree between participants, and the role impact factor of participants in trust paths selection. Our tool could help users evaluate the trustworthiness of unknown participants in a variety of OSN based applications, for instance, to help a retailer identify new trustworthy customers and introduce products to them, or help users select the trustworthy workers in OSN based crowdsourcing platforms.

AB - Online Social Network (OSN) is becoming popular, where trust is one of the most important factors for participants' decision making. This requires to efficiently and effectively select those social trust paths that can yield the most trustworthy trust evaluation results between two unknown participants to establish reasonable trust relationships between them. Thus, we develop a Multiple Trust Paths (MTP) selection tool based on the state-of-the-art trust paths selection method proposed by us, which considers the social contexts, like the social trust and social intimacy degree between participants, and the role impact factor of participants in trust paths selection. Our tool could help users evaluate the trustworthiness of unknown participants in a variety of OSN based applications, for instance, to help a retailer identify new trustworthy customers and introduce products to them, or help users select the trustworthy workers in OSN based crowdsourcing platforms.

KW - Online social network

KW - trust

KW - paths selection

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U2 - 10.1007/978-3-319-25255-1_73

DO - 10.1007/978-3-319-25255-1_73

M3 - Conference proceeding contribution

AN - SCOPUS:84950269638

SN - 9783319252544

T3 - Lecture notes in computer science

SP - 867

EP - 870

BT - Web technologies and applications

A2 - Cheng, Reynold

A2 - Cui, Bin

A2 - Zhang, Zhenjie

A2 - Cai, Ruichu

A2 - Xu, Jia

PB - Springer, Springer Nature

CY - Cham, Switzerland

T2 - Asia-Pacific Web Conference (17th : 2015)

Y2 - 18 September 2015 through 20 September 2015

ER -

Ma L, Liu G, Sun G, Li L, Li Z, Liu A et al. A multiple trust paths selection tool in contextual online social networks. In Cheng R, Cui B, Zhang Z, Cai R, Xu J, editors, Web technologies and applications: 17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings. Cham, Switzerland: Springer, Springer Nature. 2015. p. 867-870. (Lecture notes in computer science). https://doi.org/10.1007/978-3-319-25255-1_73

A multiple trust paths selection tool in contextual online social networks

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