A multiple trust paths selection tool in contextual online social networks

Linlin Ma, Guanfeng Liu, Guohao Sun, Lei Li, Zhixu Li, An Liu, Lei Zhao

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Abstract

Online Social Network (OSN) is becoming popular, where trust is one of the most important factors for participants' decision making. This requires to efficiently and effectively select those social trust paths that can yield the most trustworthy trust evaluation results between two unknown participants to establish reasonable trust relationships between them. Thus, we develop a Multiple Trust Paths (MTP) selection tool based on the state-of-the-art trust paths selection method proposed by us, which considers the social contexts, like the social trust and social intimacy degree between participants, and the role impact factor of participants in trust paths selection. Our tool could help users evaluate the trustworthiness of unknown participants in a variety of OSN based applications, for instance, to help a retailer identify new trustworthy customers and introduce products to them, or help users select the trustworthy workers in OSN based crowdsourcing platforms.

Original languageEnglish
Title of host publicationWeb technologies and applications
Subtitle of host publication17th Asia-Pacific Web Conference, APWeb 2015, Guangzhou, China, September 18-20, 2015 proceedings
EditorsReynold Cheng, Bin Cui, Zhenjie Zhang, Ruichu Cai, Jia Xu
Place of PublicationCham, Switzerland
PublisherSpringer, Springer Nature
Pages867-870
Number of pages4
ISBN (Electronic)9783319252551
ISBN (Print)9783319252544
DOIs
Publication statusPublished - 2015
Externally publishedYes
EventAsia-Pacific Web Conference (17th : 2015) - Guangzhou, China
Duration: 18 Sep 201520 Sep 2015
Conference number: 17th

Publication series

NameLecture notes in computer science
PublisherSpringer International Publishing Switzerland AG
Volume9313
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceAsia-Pacific Web Conference (17th : 2015)
Abbreviated titleAPWeb 2015
CountryChina
CityGuangzhou
Period18/09/1520/09/15

Keywords

  • Online social network
  • trust
  • paths selection

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