@inbook{a31d27b9bbff4f13990d9acba9ed0a83,
title = "A new brand personality scale for professional sport clubs",
keywords = "brand personality, brand image, scale development, sport brands, brand management",
author = "Michael Schade and Rico Piehler and Christoph Burmann",
year = "2015",
language = "English",
isbn = "0877573573",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
pages = "A--6",
editor = "Tom Brown and Vanitha Swaminathan",
booktitle = "Marketing in a global, digital, and connected world",
address = "United States",
note = "2015 AMA Winter Marketing Educators' Conference ; Conference date: 13-02-2015 Through 15-02-2015",
}