A new brand personality scale for professional sport clubs

Michael Schade; Rico Piehler; Christoph Burmann

A new brand personality scale for professional sport clubs

Michael Schade^*, Rico Piehler, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

Original language	English
Title of host publication	Marketing in a global, digital, and connected world
Subtitle of host publication	Proceedings of the 2015 Winter Marketing Educators’ Conference
Editors	Tom Brown, Vanitha Swaminathan
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	A-6
Number of pages	1
ISBN (Print)	0877573573
Publication status	Published - 2015
Externally published	Yes
Event	2015 AMA Winter Marketing Educators' Conference - San Antonio, United States Duration: 13 Feb 2015 → 15 Feb 2015

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	26
ISSN (Print)	1054-0806

Conference

Conference	2015 AMA Winter Marketing Educators' Conference
Country	United States
City	San Antonio
Period	13/02/15 → 15/02/15

Keywords

brand personality
brand image
scale development
sport brands
brand management

Access to Document

Link to the conference proceedings

Cite this

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title = "A new brand personality scale for professional sport clubs",

keywords = "brand personality, brand image, scale development, sport brands, brand management",

author = "Michael Schade and Rico Piehler and Christoph Burmann",

year = "2015",

language = "English",

isbn = "0877573573",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "A--6",

editor = "Tom Brown and Vanitha Swaminathan",

booktitle = "Marketing in a global, digital, and connected world",

address = "United States",

}

Schade, M, Piehler, R & Burmann, C 2015, A new brand personality scale for professional sport clubs. in T Brown & V Swaminathan (eds), Marketing in a global, digital, and connected world: Proceedings of the 2015 Winter Marketing Educators’ Conference. AMA Educators Proceedings, vol. 26, American Marketing Association, Chicago, pp. A-6, 2015 AMA Winter Marketing Educators' Conference, San Antonio, United States, 13/02/15.

A new brand personality scale for professional sport clubs. / Schade, Michael; Piehler, Rico; Burmann, Christoph.

Marketing in a global, digital, and connected world: Proceedings of the 2015 Winter Marketing Educators’ Conference. ed. / Tom Brown; Vanitha Swaminathan. Chicago : American Marketing Association, 2015. p. A-6 (AMA Educators Proceedings; Vol. 26).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract

TY - CHAP

T1 - A new brand personality scale for professional sport clubs

AU - Schade, Michael

AU - Piehler, Rico

AU - Burmann, Christoph

PY - 2015

Y1 - 2015

KW - brand personality

KW - brand image

KW - scale development

KW - sport brands

KW - brand management

UR - https://www.ama.org/wp-content/uploads/2019/02/2015-ama-winter-proceedings.pdf

M3 - Conference abstract

SN - 0877573573

T3 - AMA Educators Proceedings

SP - A-6

BT - Marketing in a global, digital, and connected world

A2 - Brown, Tom

A2 - Swaminathan, Vanitha

PB - American Marketing Association

CY - Chicago

ER -