A new brand personality scale for professional sport clubs

Michael Schade*, Rico Piehler, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationMarketing in a global, digital, and connected world
Subtitle of host publicationProceedings of the 2015 Winter Marketing Educators’ Conference
EditorsTom Brown, Vanitha Swaminathan
Place of PublicationChicago
PublisherAmerican Marketing Association
PagesA-6
Number of pages1
ISBN (Print)0877573573
Publication statusPublished - 2015
Externally publishedYes
Event2015 AMA Winter Marketing Educators' Conference - San Antonio, United States
Duration: 13 Feb 201515 Feb 2015

Publication series

NameAMA Educators Proceedings
PublisherAmerican Marketing Association
Volume26
ISSN (Print)1054-0806

Conference

Conference2015 AMA Winter Marketing Educators' Conference
CountryUnited States
CitySan Antonio
Period13/02/1515/02/15

Keywords

  • brand personality
  • brand image
  • scale development
  • sport brands
  • brand management

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