Abstract
Information is an important ingredient in electoral success: a political party must sell itself to the voters to build up a core of support. This paper is a look at the role of local information in the first general election fought by a new political party in England, the Social Democratic Party. The party chose to spread its spending on information widely, but in places where the level of spending was relatively high - because central grants were boosted by local fund-raising - the electoral returns were significant. Local concentrations of information produced local concentrations of votes.-Author
Original language | English |
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Pages (from-to) | 1393-1400 |
Number of pages | 8 |
Journal | Environment & Planning A |
Volume | 17 |
Issue number | 10 |
Publication status | Published - 1985 |