A practice-based view of business modeling

cognition and knowledge in action

Arash Najmaei*, Jo Rhodes, Peter Lok

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In this chapter, we situate the strategic management of business models within the strategy-as-practice view to create a more nuanced view of how managers manage business models. We introduce the notion of business modeling as the practice of managing business models and posit that managers are actively involved in actions guided by their cognition and knowledge structures that shape their practice of business modeling. More specifically, this chapter builds on practice theory, activity theory, and sociocognitive view and develops an argument for why the practice of business modeling is essential to understand how business models work. This practice involves various actions that span organizational boundaries and cut across levels of analysis. Our view is premised on the assumption that the practice of business modeling represents a form of dyadic reciprocal causation in which a business model of the firm guides managerial actions, which in turn leads to adjustments in the business model through learning practices. The theoretical and practical implications of this view will be discussed and several directions for research will be presented.

Original languageEnglish
Title of host publicationThe Practice of Behavioural Strategy
EditorsT. K. Das
Place of PublicationCharlotte, NC
PublisherInformation Age Publishing
Pages77-104
Number of pages28
ISBN (Electronic)9781681231600
ISBN (Print)9781681231587, 9781681231594
Publication statusPublished - 2015

Publication series

NameResearch in Behavioral Strategy
PublisherInformation Age Publishing

Keywords

  • STRATEGY-AS-PRACTICE
  • DYNAMIC CAPABILITIES
  • ENTREPRENEURIAL OPPORTUNITIES
  • DECISION-MAKING
  • UPPER ECHELONS
  • TOP MANAGERS
  • PERSPECTIVE
  • PERFORMANCE
  • FUTURE
  • MICROFOUNDATIONS

Cite this

Najmaei, A., Rhodes, J., & Lok, P. (2015). A practice-based view of business modeling: cognition and knowledge in action. In T. K. Das (Ed.), The Practice of Behavioural Strategy (pp. 77-104). (Research in Behavioral Strategy). Charlotte, NC: Information Age Publishing.