'A Priority Area for Attitudinal Change': Media, Culture, and Consciousness-raising in Australia's International Women's Year Commemorations

This article argues that International Women's Year was a crucial moment in the women's movement's awareness of the power of the mass media. Australia's commemorations of IWY, which offered funding for media and cultural projects, sharpened feminist thinking on media's role in perpetuating women's oppression. Based on a close reading of a range of media sources and a range of Australian feminist culture produced both before and during 1975, this article charts the development of Australian feminist critiques of the media and examine how, and why, the women's movement regarded the media as a tool of feminist transformation in International Women's Year.