A repertory grid analysis of Austria's image as a summer vacation destination

Johann Embacher, Francis Buttle

Research output: Contribution to journalArticle

139 Citations (Scopus)

Abstract

This research demonstrates the appropriateness of repertory grid technique to destination image research. The grid, originally developed by George A. Kelly, was used to investigate the images held by English vacationers of Austria as a summer destination. The grid was used to find out how tourists construed destination countries and to discover how they perceived Austria in terms of the constructs generated. Austria was placed in its competitive context by comparing its image with that of Switzerland, which the Austrian National Tourist Office cites as a major competitor. -Authors

Original languageEnglish
Pages (from-to)3-7
Number of pages5
JournalJournal of Travel Research
Volume27
Issue number3
Publication statusPublished - 1989

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