A study of potential development to archaeological attraction in NAKHONCHAIBURIN tourism cluster

S. Meeprom*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

The objectives of this study were to study potential development to archaeological attraction in NAKHONCHAIBURIN (NCBR) tourism cluster (Nakhonratchasima, Chaiyaphum, Buriram, and Surin provinces). The researcher used the 10 As of Successful Tourism Destinations of Morrison (2012). The data collected involves 400 tourist travel in archaeological attraction on NCBR tourism cluster who responded to the questionnaire. The quantitative data analyzed and reported using frequency, percentage, mean and standard deviation. The finding revealed that the majority of travel in archaeological attraction on NCBR tourism cluster were female, aged between 40−31 years old with a bachelor degree background. Their career choice was government officer, with an average monthly income about 15,000–7,001 baht. The tourists satisfaction in 10 elements for tourism found the most satisfaction in elements for tourism was Attractiveness (x=3.76, SD=.75) followed by Awareness (.x =3.74, SD=.79) and Appreciation (.x =3.71, SD=.75). In addition, the researcher suggested guideline for development of archaeological attraction on NCBR tourism cluster in terms of 1) Reinforce potentiality and readiness of attraction 2) Restore the quality and beauty of tourist attraction 3) Foster the investment of related service businesses and tourism 4) Developing tourism workers 5) Support the cooperation of local community and 6) Marketing promotion.

Original languageEnglish
Title of host publicationInterdisciplinary behavior and social sciences
Subtitle of host publicationproceedings of the International Congress on Interdisciplinary Behavior and Social Sciences 2014 (ICIBSoS 2014), 1–2 November 2014, Bali, Indonesia
EditorsFord Lumban Gaol
Place of PublicationLondon, UK
PublisherCRC Press/Balkema
Pages317-322
Number of pages6
ISBN (Electronic)9781315687636
ISBN (Print)9781138027350
Publication statusPublished - 2015
Externally publishedYes
Event3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS 2014 - Bali, Indonesia
Duration: 1 Nov 20142 Nov 2014

Other

Other3rd International Congress on Interdisciplinary Behavior and Social Sciences, ICIBSoS 2014
CountryIndonesia
CityBali
Period1/11/142/11/14

Keywords

  • Archaeological site
  • NAKHONCHAIBURIN (NCBR)
  • Potential development

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  • Cite this

    Meeprom, S. (2015). A study of potential development to archaeological attraction in NAKHONCHAIBURIN tourism cluster. In F. L. Gaol (Ed.), Interdisciplinary behavior and social sciences: proceedings of the International Congress on Interdisciplinary Behavior and Social Sciences 2014 (ICIBSoS 2014), 1–2 November 2014, Bali, Indonesia (pp. 317-322). London, UK: CRC Press/Balkema.