A Systematic review of how anti-speeding advertisements are evaluated

B. R. C. Plant, F. Reza, J. D. Irwin

    Research output: Contribution to journalArticlepeer-review

    Abstract

    A systematic review of the methodologies used to empirically evaluate anti-speeding advertisements was conducted, and the advantages and limitations of these methods consolidated. Of the 28 studies that met the inclusion criteria, approximately equal proportions employed experimental (57%) and observational (43%] evaluation approaches. While the majority of observational evaluations of anti-speeding advertisements (N = 8, 29% of total evaluations) examined changes to direct measures of speeding (e.g., crash statistics, speeding infringements or on-road driving speeds), the majority of experimental evaluations (N = 12, 43% of total evaluations) relied on indirect measures of speeding behaviour (e.g., selfreported anti-speeding attitudes, intentions, and behaviour). The current review presents the strengths and limitations of previous evaluation approaches, with a particular focus on study design, outcome measures, and advertisement manipulations.
    Original languageEnglish
    Pages (from-to)18-33
    Number of pages16
    JournalJournal of the Australasian College of Road Safety
    Volume22
    Issue number4
    Publication statusPublished - 2011

    Keywords

    • Anti-speeding
    • Campaign
    • Design
    • Evaluation
    • Road safety
    • Road safety advertising
    • Speeding

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