A theoretical model to measure user's behavioural intention to use iMAP-CampUS app

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

3 Citations (Scopus)

Abstract

Technology has become a part of our daily life, growing the vital need for institutions to provide rapid access to information available all the time. Recently, Augmented Reality (AR) has emerged as a technology for educational institutions to enhance students' and visitors' experience through its capability to overlay information into the real world environment. In spite of the popularity of widespread AR applications and user acceptance of geo-based AR technology, there is limited academic research conducted to study users' acceptance of AR applications. The aim of this paper is to propose an AR Technology (ART) Acceptance framework by developing a mobile AR application. The mobile AR application shows campus-related information superimposed on a map of Macquarie University, Sydney. We use this app to review the factors influencing the acceptance of AR technology. The ART Acceptance Framework integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) with the IS success factors and Motivation theory. This integration results in three success measures (information quality, system quality, and user satisfaction) and three acceptance constructs (effort expectancy, facilitating condition, and visual quality). These measures and constructs form the ART acceptance model we propose.

Original languageEnglish
Title of host publicationProceedings of the 2017 12th IEEE Conference on Industrial Electronics and Applications, ICIEA 2017
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages681-686
Number of pages6
Volume2018-February
ISBN (Electronic)9781538621035, 9781509061617
ISBN (Print)9781509061624
DOIs
Publication statusPublished - 2017
Event12th IEEE Conference on Industrial Electronics and Applications, ICIEA 2017 - Siem Reap, Cambodia
Duration: 18 Jun 201720 Jun 2017

Conference

Conference12th IEEE Conference on Industrial Electronics and Applications, ICIEA 2017
CountryCambodia
CitySiem Reap
Period18/06/1720/06/17

Keywords

  • behavior-intention analysis
  • Mobile Augmented Reality
  • user-experience

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