Accelerated internationalization by emerging markets' multinationals: The case of the white goods sector

Federico Bonaglia*, Andrea Goldstein, John A. Mathews

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

249 Citations (Scopus)
78 Downloads (Pure)

Abstract

The emergence of a "second wave" of developing country multinational enterprises (MNEs) in a variety of industries is one of the characterizing features of globalization. This paper documents how emerging markets' MNEs (EM-MNEs) may follow quite different patterns to reach, or at least approach, global competitiveness. In particular, it investigates how three EM-MNEs pursued global growth through accelerated internationalization combined with strategic and organizational innovation. Haier (China), Mabe (Mexico) and Arçelik (Turkey) emerged as multinationals in the large home appliances (so-called "white goods") industry. The recipe for the success of these firms seems to lie in their ability to treat global competition as an opportunity to build capabilities, move into more profitable industry segments, and adopt strategies that turn latecomer status into a source of competitive advantage. At the same time, their experiences show that there are many strategies and trajectories for going global, consistent with a pluralistic conceptualization of globalization.

Original languageEnglish
Pages (from-to)369-383
Number of pages15
JournalJournal of World Business
Volume42
Issue number4
DOIs
Publication statusPublished - Dec 2007

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