Access-based business model innovation in frontier markets

Case study of shared mobility in Timor-Leste

David Wiprächtiger, Gopalakrishnan Narayanamurthy*, Roger Moser, Tuhin Sengupta

*Corresponding author for this work

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Despite the vast amount of research on business model innovation, little is known about what decision-makers must consider while innovating access-based business models in the context of frontier markets. To address this research gap, we develop a comprehensive framework for access-based business model innovation in frontier markets. A participative observation approach is adopted to collect the data on the case study of Microlets, a shared mobility service in Timor-Leste, for validating the framework. We successfully demonstrate the application of the proposed framework to show how access-based business model innovations can minimize issues such as accessibility and affordability, and spur economic growth by giving importance to the factors of contextual intelligence. Three different business model innovation options were compared across the differentiating factors surrounding the contextual requirements of the frontier market to validate the relevance of our framework. By examining factors such as the institutional environment, industry dynamics and infrastructural development, the proposed framework will guide decision-makers to cope up with the inherent uncertainty of frontier markets while developing access-based business models.

Original languageEnglish
Pages (from-to)224-238
Number of pages15
JournalTechnological Forecasting and Social Change
Volume143
DOIs
Publication statusPublished - Jun 2019
Externally publishedYes

Keywords

  • Frontier markets
  • Contextual intelligence
  • Business model innovation
  • Access-based services
  • Shared-mobility
  • Timor-Leste

Cite this