Accounting and finance education for undergraduate marketing students - insights from practice

Elaine Evans, Philip Ross

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

    Original languageEnglish
    Title of host publicationProceedings of The Australian & New Zealand Marketing Academy Conference
    EditorsA O'Cass
    Place of PublicationGold Coast, QLD
    PublisherGriffith University
    Pages306-310
    Number of pages5
    ISBN (Print)0868579785
    Publication statusPublished - 2000
    EventAustralian and New Zealand Marketing Academy Conference (2000) - Gold Coast, Queensland, Australia
    Duration: 28 Nov 20001 Dec 2000

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference (2000)
    CityGold Coast, Queensland, Australia
    Period28/11/001/12/00

    Cite this

    Evans, E., & Ross, P. (2000). Accounting and finance education for undergraduate marketing students - insights from practice. In A. O'Cass (Ed.), Proceedings of The Australian & New Zealand Marketing Academy Conference (pp. 306-310). Gold Coast, QLD: Griffith University.