Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok; Aron O'Cass; Keo Mony Sok

doi:10.1016/j.ausmj.2013.04.001

Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Phyra Sok^*, Aron O'Cass, Keo Mony Sok

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

109 Citations (Scopus)

Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

Original language	English
Pages (from-to)	161-167
Number of pages	7
Journal	Australasian Marketing Journal
Volume	21
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2013.04.001
Publication status	Published - Aug 2013
Externally published	Yes

Keywords

Capabilities
Complementarity
Innovation
Learning
Marketing
SME performance

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10.1016/j.ausmj.2013.04.001

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abstract = "While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.",

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AU - O'Cass, Aron

AU - Sok, Keo Mony

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AB - While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

KW - Capabilities

KW - Complementarity

KW - Innovation

KW - Learning

KW - Marketing

KW - SME performance

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JO - Australasian Marketing Journal

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SN - 1441-3582

IS - 3

ER -

Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Abstract

Keywords

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