Achieving visual attention in print - evidence from neuroscience

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationICORIA 2006 papers
Subtitle of host publication5th International Conference on Research in Advertising
Number of pages5
Publication statusPublished - 2006
EventInternational Conference on Research in Advertising (5th : 2006) - Bath, UK
Duration: 30 Jun 20061 Jul 2006

Conference

ConferenceInternational Conference on Research in Advertising (5th : 2006)
CityBath, UK
Period30/06/061/07/06

Cite this

Ang, L. (2006). Achieving visual attention in print - evidence from neuroscience. In ICORIA 2006 papers: 5th International Conference on Research in Advertising