TY - GEN
T1 - Adaptivity and personalization in persuasive technologies
AU - Berkovsky, Shlomo
AU - Kaptein, Maurits
AU - Zancanaro, Massimo
PY - 2016
Y1 - 2016
N2 - Persuasive technologies are used to persuade people to maintain a healthier lifestyle, purchase certain items, keep a sustainable environment, and more. However, persuasive interventions are generally delivered in a non-personalized, one-size-fits-all manner, which may limit their effectiveness. We argue that the application of personalization in persuasive technologies has the potential to substantially boost their impact. To this end, this paper defines a range of dimensions that need to be considered by designers of persuasive systems and analyzes three works that exploit personalization for persuasion purposes.
AB - Persuasive technologies are used to persuade people to maintain a healthier lifestyle, purchase certain items, keep a sustainable environment, and more. However, persuasive interventions are generally delivered in a non-personalized, one-size-fits-all manner, which may limit their effectiveness. We argue that the application of personalization in persuasive technologies has the potential to substantially boost their impact. To this end, this paper defines a range of dimensions that need to be considered by designers of persuasive systems and analyzes three works that exploit personalization for persuasion purposes.
UR - http://www.scopus.com/inward/record.url?scp=84977537991&partnerID=8YFLogxK
M3 - Conference proceeding contribution
T3 - Persuasive Technologies
SP - 13
EP - 25
BT - Proceedings of the International Workshop on Personalization in Persuasive Technology co-located with the 11th International Conference on Persuasive Technology (PT 2016)
PB - CEUR Workshop Proceedings
T2 - 11th International Conference on Persuasive Technology, PERSUASIVE 2016
Y2 - 5 April 2016 through 7 April 2016
ER -