Adaptivity and personalization in persuasive technologies

Shlomo Berkovsky, Maurits Kaptein, Massimo Zancanaro

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

3 Citations (Scopus)


Persuasive technologies are used to persuade people to maintain a healthier lifestyle, purchase certain items, keep a sustainable environment, and more. However, persuasive interventions are generally delivered in a non-personalized, one-size-fits-all manner, which may limit their effectiveness. We argue that the application of personalization in persuasive technologies has the potential to substantially boost their impact. To this end, this paper defines a range of dimensions that need to be considered by designers of persuasive systems and analyzes three works that exploit personalization for persuasion purposes.
Original languageEnglish
Title of host publicationProceedings of the International Workshop on Personalization in Persuasive Technology co-located with the 11th International Conference on Persuasive Technology (PT 2016)
PublisherCEUR Workshop Proceedings
Number of pages13
Publication statusPublished - 2016
Externally publishedYes
Event11th International Conference on Persuasive Technology, PERSUASIVE 2016 - Salzburg, Austria
Duration: 5 Apr 20167 Apr 2016

Publication series

NamePersuasive Technologies


Conference11th International Conference on Persuasive Technology, PERSUASIVE 2016

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