Adoption of environment-friendly cars

direct vis-à-vis mediated effects of government incentives and consumers' environmental concern across global car markets

Wujin Chu, Chris Baumann*, Hamin Hamin, Susan Hoadley

*Corresponding author for this work

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

This study explores the impact of consumers' concern for the environment, government incentives, and consumers' environmental image on the adoption of environment-friendly cars (EFCs). A total of 2,400 consumers across five key car markets (China, Germany, Japan, South Korea, USA) were sampled. Structural equation modelling was conducted, followed by ANOVA and UNIANOVA. In four of the five markets, environmental concern is key in the adoption of EFCs, whereas government incentives appear generally ineffective. China is contrastive in that government incentives, rather than environmental concerns, are a key factor. Environmental image only (significantly) mediates the adoption of EFCs in China. Examination of the interaction between environmental image and the adoption of EFCs indicates that environmental image has different impacts in different markets.

Original languageEnglish
Pages (from-to)282-291
Number of pages10
JournalJournal of Global Marketing
Volume31
Issue number4
Early online date16 Apr 2018
DOIs
Publication statusPublished - 2018

Keywords

  • Automotive industry
  • environment-friendly cars
  • environmental concern
  • environmental image
  • environmental imperative
  • product adoption

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