Adoption of sustainable agriculture practices in banana farm production: A study from the Sindh Region of Pakistan

Rafay Waseem, Gershom Endelani Mwalupaso, Faria Waseem, Humayoon Khan, Ghulam Mustafa Panhwar, Yangyan Shi*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
29 Downloads (Pure)


The aim of this study was to highlight the importance of socioeconomic and psychosocial factors in the adoption of sustainable agricultural practices (SAPs) in banana farm production. To this end, data from 300 randomly selected farm households from Pakistan were collected through a structured self-report questionnaire. Using logistic regression (LR) and structural equation modeling (SEM), socioeconomic and psychosocial effects were evaluated. The results show that economic status, watching agricultural training programs, newspaper and radio awareness campaigns, participation in extension programs, perceptions of sustainable agriculture and the feasibility of SAPs were significant factors in farmers’ adoption of sustainable agriculture practices. Also, consistent with the theory of planned behavior (TPB), all its dimensions (attitude, subjective norms and perceived behavioral control) affected the adoption of SAPs. This finding highlights the importance of socioeconomic and psychosocial factors in promoting sustainable agricultural practice among banana production farmers. This is the first study which attempts to provide empirical evidence using a robust procedure (two models—LR and SEM). The practical implication is that, when socioeconomic and psychosocial factors are well supported by satisfactory policy measures, SAP adoption is more than likely, which eventually increases farmers’ adaptive capacity to the changing environment. Ultimately, this leads to sustainable banana production, which has great potential to contribute towards poverty eradication.

Original languageEnglish
Article number3714
Pages (from-to)1-14
Number of pages14
JournalInternational Journal of Environmental Research and Public Health
Issue number10
Publication statusPublished - 25 May 2020

Bibliographical note

Copyright 2020 by the authors. Licensee MDPI, Basel, Switzerland. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.


  • Banana production
  • Pakistan
  • Psychosocial factors
  • Socioeconomic factors
  • Sustainable agricultural practices
  • Theory of planned behavior


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