Advertising, sales, promotion, public relations and personal selling

Julian de Meyrick

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing
Subtitle of host publication	the core
Editors	Roger A. Kerin, Steven William Hartley, William Rudelius
Place of Publication	North Ryde
Publisher	McGraw Hill Education
Pages	353-374
Number of pages	22
Edition	1st
ISBN (Print)	9780074716182
Publication status	Published - 2007

Keywords

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title = "Advertising, sales, promotion, public relations and personal selling",

keywords = "Public relations",

author = "{de Meyrick}, Julian",

year = "2007",

language = "English",

isbn = "9780074716182",

pages = "353--374",

editor = "Kerin, {Roger A.} and Hartley, {Steven William} and William Rudelius",

booktitle = "Marketing",

publisher = "McGraw Hill Education",

edition = "1st",

}