Aesthetic quality and social influence in music markets

Anita Zednik

Research output: Contribution to journalMeeting abstract

Abstract

Purpose: Two facts are established: Firstly, social influence makes success in cultural markets unpredictable and unequal. Secondly, aesthetic quality of songs is a significant factor of influence on popular appeal of songs. My study connects these two areas of research, investigating in how far experts’ judgements and popularity of songs are used (a) as signals of aesthetic quality in music markets, (b) in how far this influences demand for certain songs and (c) in how far training in aesthetic appreciation changes how experts’ judgements and popularity affect consumers’ assessments of aesthetic quality and music demand. Originality: This will be the first study that investigates empirically the interactive effects of social influence and aesthetic quality in cultural markets. Key literature / theoretical perspective: • Hendricks, Ken and Alan Sorensen. 2009. "Information and the skewness of music sales." Journal of political Economy, 117:2, pp. 324-69. • Holbrook, Morris, Kathleen Lacher, and Michael LaTour. 2006. "Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine”." Journal of the Academy of Marketing Science, 34:1, pp. 8-18. • Salganik, Matthew J., Peter S. Dodds, and Duncan J. Watts. 2006. "Experimental study of inequality and unpredictability in an artificial cultural market." Science, 311:5762, pp. 854-56. Practical and Social implications: Arts policy makers as well as marketers of music will benefit from the additional insight generated.
Original languageEnglish
Pages (from-to)90
Number of pages1
JournalExpo 2010 Higher Degree Research : book of abstracts
Publication statusPublished - 2010
EventHigher Degree Research Expo (6th : 2010) - Sydney
Duration: 19 Nov 201019 Nov 2010

Keywords

  • music markets
  • aesthetic quality
  • social influence

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