Alcohol buying behaviour of Australian households

a study based on the 2003-2004 household expenditure survey

Farhat Yusuf, Julian de Meyrick

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Alcohol consumption is becoming an increasingly important social marketing target in the Asia Pacific region as recognition of the true cost to the community of alcohol consumption increases. This paper examines data from a national survey conducted by the Australian Bureau of Statistics to uncover differences in household expenditure on alcohol among various segments of the Australian market. Our analysis indicates that 58 percent of households reported spending a total of $9.41 billion on alcohol annually. The data revealed important differences in both propensity to spend money on alcohol and the proportion of total expenditure on goods and services among different demographic segments. Reported expenditure on alcohol had the greatest impact on household expenditure in those which were headed by a male whose occupation was of a lower social status and who was either born in Australia or came from an English-speaking background. These groups provide priority targets for media and message strategies.
Original languageEnglish
Title of host publicationAM2008 conference proceedings
Subtitle of host publicationAcademy of Marketing Annual Conference : reflective marketing in a material world
Place of PublicationAberdeen, Scotland
PublisherAberdeen Business School
Pages1-8
Number of pages8
Publication statusPublished - 2008
EventAcademy of Marketing Conference (2008) - Aberdeen, Scotland
Duration: 7 Jul 200810 Jul 2008

Conference

ConferenceAcademy of Marketing Conference (2008)
CityAberdeen, Scotland
Period7/07/0810/07/08

Keywords

  • alcohol buying
  • Australia
  • households

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