Aligning postmodern marketing strategies: a multiple case study

Sabine H. Hoffmann

Research output: Contribution to journalConference paperpeer-review

Original languageEnglish
Pages (from-to)366-377
Number of pages12
JournalGlobal business & economics anthology
Publication statusPublished - 2007
EventBusiness & Economics Society International Conference - Antibes, Frances
Duration: 16 Jul 200720 Jul 2007


  • marketing
  • postmodernism
  • social theory

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