Aligning postmodern marketing strategies: a multiple case study

Sabine H. Hoffmann

Research output: Contribution to journal › Conference paper › peer-review

Original language	English
Pages (from-to)	366-377
Number of pages	12
Journal	Global business & economics anthology
Volume	1
Publication status	Published - 2007
Event	Business & Economics Society International Conference - Antibes, Frances Duration: 16 Jul 2007 → 20 Jul 2007

Keywords

@article{6a5f8d5a9df9438aa6f4c755337f65c8,

title = "Aligning postmodern marketing strategies: a multiple case study",

keywords = "marketing, postmodernism, social theory",

author = "Hoffmann, \{Sabine H.\}",

year = "2007",

language = "English",

volume = "1",

pages = "366--377",

journal = "Global business \& economics anthology",

issn = "1553-1392",

publisher = "Business \& Economics Society International",

note = "Business \& Economics Society International Conference ; Conference date: 16-07-2007 Through 20-07-2007",

}

TY - JOUR

T1 - Aligning postmodern marketing strategies

T2 - Business & Economics Society International Conference

AU - Hoffmann, Sabine H.

PY - 2007

Y1 - 2007

KW - marketing

KW - postmodernism

KW - social theory

M3 - Conference paper

SN - 1553-1392

VL - 1

SP - 366

EP - 377

JO - Global business & economics anthology

JF - Global business & economics anthology

Y2 - 16 July 2007 through 20 July 2007

ER -