Geochemical data are presented for primitive alkaline rocks from the Kutch region, north-northwest of Deccan Volcanic Province (DVP) of west central India, which is generally regarded as related to the Reunion Plume. The trace element systematics of these rocks are similar to those of ocean-island basalts, but there is considerable compositional variation, which is related to a strong overprint from the lithosphere on plume-derived magmas. This subcontinental lithospheric mantle (SCLM) component has geochemical characteristics that overlap those observed in spinel lherzolite xenoliths entrained in these rocks. Phlogopite and apatite in the SCLM are of metasomatic origin attributed to the infiltrating fluids and/or melts derived from rising mantle plume material. The composition of the alkaline rocks is consistent with a regional upwelling of deep mantle related to marginal rifting and with OIB-type geochemical characteristics. Thermal inhomogeneities within such plume swath resulted in small diapirs, which may have undergone melt segregation at the base of the lithosphere (∼100 km) and incorporated varying amounts of SCLM during ascent.