All new smaller size! Why getting less with shrinkflation is preferable to paying more

Jun Yao; Di  Wang; Gary Mortimer

All new smaller size! Why getting less with shrinkflation is preferable to paying more

Jun Yao, Di Wang, Gary Mortimer

Department of Marketing

Research output: Contribution to Newspaper/Magazine/Website › Article

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Original language	English
Specialist publication	The Conversation
Publisher	The Conversation Media Group
Publication status	Published - 25 Apr 2022

Bibliographical note

Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

Access to Document

Publisher version (open access)Final published version, 1.29 MBLicence: CC BY

https://theconversation.com/all-new-smaller-size-why-getting-less-with-shrinkflation-is-preferable-to-paying-more-181326Licence: CC BY

Shrinkflation and the Impact of Unit Pricing on Enhancing Price Transparency in Supermarkets
Jun Yao (Participant) & Harmen Oppewal (Participant)
Impact: Policy impacts, Society impacts

Cite this

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title = "All new smaller size! Why getting less with shrinkflation is preferable to paying more",

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year = "2022",

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language = "English",

journal = "The Conversation",

publisher = "The Conversation Media Group",

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AU - Yao, Jun

AU - Wang, Di

AU - Mortimer, Gary

N1 - Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

PY - 2022/4/25

Y1 - 2022/4/25

M3 - Article

JO - The Conversation

JF - The Conversation

PB - The Conversation Media Group

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All new smaller size! Why getting less with shrinkflation is preferable to paying more

Bibliographical note

Access to Document

Impacts

Shrinkflation and the Impact of Unit Pricing on Enhancing Price Transparency in Supermarkets

Cite this