An analysis of new visitors' website behaviour before after TV advertising

Kyrylo Medvediev, Guandong Xu, Shlomo Berkovsky, Yury Onikienko

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day and time of the website visit. This article utilises visualization tools for the analysis of the frequency ratios (probabilities) of searches, conversions, bookings made by new visitors on the website.
Original languageEnglish
Title of host publication2015 International Conference on Behavioral, Economic and Socio-cultural Computing (BESC)
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages109-115
Number of pages7
ISBN (Electronic)9781467387835
ISBN (Print)9781467387828
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event2015 international Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015 - Nanjing, China
Duration: 30 Oct 20151 Nov 2015

Conference

Conference2015 international Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015
CountryChina
CityNanjing
Period30/10/151/11/15

Keywords

  • TV-advertising
  • visualization
  • effectiveness

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