An analysis of new visitors' website behaviour before  after TV advertising

Kyrylo Medvediev; Guandong Xu; Shlomo Berkovsky; Yury Onikienko

doi:10.1109/BESC.2015.7365967

An analysis of new visitors' website behaviour before after TV advertising

Kyrylo Medvediev, Guandong Xu, Shlomo Berkovsky, Yury Onikienko

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day and time of the website visit. This article utilises visualization tools for the analysis of the frequency ratios (probabilities) of searches, conversions, bookings made by new visitors on the website.

Original language	English
Title of host publication	2015 International Conference on Behavioral, Economic and Socio-cultural Computing (BESC)
Publisher	Institute of Electrical and Electronics Engineers (IEEE)
Pages	109-115
Number of pages	7
ISBN (Electronic)	9781467387835
ISBN (Print)	9781467387828
DOIs	https://doi.org/10.1109/BESC.2015.7365967
Publication status	Published - 2015
Externally published	Yes
Event	2015 international Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015 - Nanjing, China Duration: 30 Oct 2015 → 1 Nov 2015

Conference

Conference	2015 international Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015
Country/Territory	China
City	Nanjing
Period	30/10/15 → 1/11/15

Keywords

TV-advertising
visualization
effectiveness

Access to Document

10.1109/BESC.2015.7365967

Cite this

@inproceedings{9be304fa5ec344e3868e5ded728ce295,

title = "An analysis of new visitors' website behaviour before after TV advertising",

abstract = "This paper explores and analyses the actions of users on an e-commerce website after they have watched TV-advertising. The analysis considers factors such as month, day and time of the website visit. This article utilises visualization tools for the analysis of the frequency ratios (probabilities) of searches, conversions, bookings made by new visitors on the website.",

keywords = "TV-advertising, visualization, effectiveness",

author = "Kyrylo Medvediev and Guandong Xu and Shlomo Berkovsky and Yury Onikienko",

year = "2015",

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language = "English",

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booktitle = "2015 International Conference on Behavioral, Economic and Socio-cultural Computing (BESC)",

publisher = "Institute of Electrical and Electronics Engineers (IEEE)",

address = "United States",

note = "2015 international Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015 ; Conference date: 30-10-2015 Through 01-11-2015",

}

Medvediev, K, Xu, G, Berkovsky, S & Onikienko, Y 2015, An analysis of new visitors' website behaviour before after TV advertising. in 2015 International Conference on Behavioral, Economic and Socio-cultural Computing (BESC). Institute of Electrical and Electronics Engineers (IEEE), pp. 109-115, 2015 international Conference on Behavioral, Economic and Socio-Cultural Computing, BESC 2015, Nanjing, China, 30/10/15. https://doi.org/10.1109/BESC.2015.7365967

An analysis of new visitors' website behaviour before after TV advertising. / Medvediev, Kyrylo; Xu, Guandong; Berkovsky, Shlomo et al.
2015 International Conference on Behavioral, Economic and Socio-cultural Computing (BESC). Institute of Electrical and Electronics Engineers (IEEE), 2015. p. 109-115.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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