An Empirical Investigation of Consumer Ethnocentrism in Australia

Greg Elliott; Ross Cameron; Chandrama Acharya

An Empirical Investigation of Consumer Ethnocentrism in Australia

Greg Elliott, Ross Cameron, Chandrama Acharya

Macquarie Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Abstract

This paper examines, firstly, the evidence for the existence of “consumer ethnocentrism”, as defined by Shimp and Sharma, in Australia, and, secondly, the existence of home-country bias, the latter through the use of conjoint analysis. Thirdly, the links between these two issues are explored, and the
question whether CETSCALE can adequately measure the ethnocentric tendencies of consumers to buy domestic products is examined. The results show that, though correlations between consumer ethnocentrism and perceived quality, and choice, of domestically assembled and designed products are positive, the values were found to be weak suggesting that, for the majority of the population, consumer ethnocentrism would not be a major factor influencing the choice of the domestic product.

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference proceedings
Subtitle of host publication	Bridging Marketing Theory and Practice
Editors	S. Chetty, B. Collins
Place of Publication	Auckland, New Zealand
Publisher	Australian and New Zealand Marketing Academy
Pages	1-10
Number of pages	10
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2001
Abbreviated title	ANZMAC 2001
Country/Territory	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01

Cite this

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title = "An Empirical Investigation of Consumer Ethnocentrism in Australia",

abstract = "This paper examines, firstly, the evidence for the existence of “consumer ethnocentrism”, as defined by Shimp and Sharma, in Australia, and, secondly, the existence of home-country bias, the latter through the use of conjoint analysis. Thirdly, the links between these two issues are explored, and thequestion whether CETSCALE can adequately measure the ethnocentric tendencies of consumers to buy domestic products is examined. The results show that, though correlations between consumer ethnocentrism and perceived quality, and choice, of domestically assembled and designed products are positive, the values were found to be weak suggesting that, for the majority of the population, consumer ethnocentrism would not be a major factor influencing the choice of the domestic product.",

author = "Greg Elliott and Ross Cameron and Chandrama Acharya",

year = "2001",

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pages = "1--10",

editor = "S. Chetty and B. Collins",

booktitle = "Australian and New Zealand Marketing Academy Conference proceedings",

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note = "Australian and New Zealand Marketing Academy Conference 2001 : Bridging Marketing Theory and Practice, ANZMAC 2001 ; Conference date: 01-12-2001 Through 05-12-2001",

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Elliott, G, Cameron, R & Acharya, C 2001, An Empirical Investigation of Consumer Ethnocentrism in Australia. in S Chetty & B Collins (eds), Australian and New Zealand Marketing Academy Conference proceedings: Bridging Marketing Theory and Practice. Australian and New Zealand Marketing Academy, Auckland, New Zealand, pp. 1-10, Australian and New Zealand Marketing Academy Conference 2001, Auckland, New Zealand, 1/12/01.

An Empirical Investigation of Consumer Ethnocentrism in Australia. / Elliott, Greg; Cameron, Ross; Acharya, Chandrama.
Australian and New Zealand Marketing Academy Conference proceedings: Bridging Marketing Theory and Practice. ed. / S. Chetty; B. Collins. Auckland, New Zealand: Australian and New Zealand Marketing Academy, 2001. p. 1-10.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - An Empirical Investigation of Consumer Ethnocentrism in Australia

AU - Elliott, Greg

AU - Cameron, Ross

AU - Acharya, Chandrama

PY - 2001

Y1 - 2001

N2 - This paper examines, firstly, the evidence for the existence of “consumer ethnocentrism”, as defined by Shimp and Sharma, in Australia, and, secondly, the existence of home-country bias, the latter through the use of conjoint analysis. Thirdly, the links between these two issues are explored, and thequestion whether CETSCALE can adequately measure the ethnocentric tendencies of consumers to buy domestic products is examined. The results show that, though correlations between consumer ethnocentrism and perceived quality, and choice, of domestically assembled and designed products are positive, the values were found to be weak suggesting that, for the majority of the population, consumer ethnocentrism would not be a major factor influencing the choice of the domestic product.

AB - This paper examines, firstly, the evidence for the existence of “consumer ethnocentrism”, as defined by Shimp and Sharma, in Australia, and, secondly, the existence of home-country bias, the latter through the use of conjoint analysis. Thirdly, the links between these two issues are explored, and thequestion whether CETSCALE can adequately measure the ethnocentric tendencies of consumers to buy domestic products is examined. The results show that, though correlations between consumer ethnocentrism and perceived quality, and choice, of domestically assembled and designed products are positive, the values were found to be weak suggesting that, for the majority of the population, consumer ethnocentrism would not be a major factor influencing the choice of the domestic product.

M3 - Conference proceeding contribution

SN - 0473082063

SP - 1

EP - 10

BT - Australian and New Zealand Marketing Academy Conference proceedings

A2 - Chetty, S.

A2 - Collins, B.

PB - Australian and New Zealand Marketing Academy

CY - Auckland, New Zealand

T2 - Australian and New Zealand Marketing Academy Conference 2001

Y2 - 1 December 2001 through 5 December 2001

ER -

An Empirical Investigation of Consumer Ethnocentrism in Australia

Abstract

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