An empirical investigation of the relevance of attitude functions for luxury brand consumption in different age groups

Michael Schade^*, Sabrina Hegner, Florian Horstmann, Rico Piehler

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	EMAC 2015 : 44th Annual Conference
Subtitle of host publication	Collaboration in Research
Place of Publication	Leuven
Publisher	European Marketing Academy
Pages	194
Number of pages	1
ISBN (Print)	9789082383300
Publication status	Published - 2015
Externally published	Yes
Event	European Marketing Academy Annual Conference (44th :2015) - Leuven, Belgium Duration: 26 May 2015 → 29 May 2015

Conference	European Marketing Academy Annual Conference (44th :2015)
Country/Territory	Belgium
City	Leuven
Period	26/05/15 → 29/05/15

Cite this

@inbook{785515ce12aa4ba79ea6a9cc78eb6885,

title = "An empirical investigation of the relevance of attitude functions for luxury brand consumption in different age groups",

author = "Michael Schade and Sabrina Hegner and Florian Horstmann and Rico Piehler",

year = "2015",

language = "English",

isbn = "9789082383300",

pages = "194",

booktitle = "EMAC 2015 : 44th Annual Conference",

publisher = "European Marketing Academy",

note = "European Marketing Academy Annual Conference (44th :2015) ; Conference date: 26-05-2015 Through 29-05-2015",

}

Schade, M, Hegner, S, Horstmann, F & Piehler, R 2015, An empirical investigation of the relevance of attitude functions for luxury brand consumption in different age groups. in EMAC 2015 : 44th Annual Conference: Collaboration in Research. European Marketing Academy, Leuven, pp. 194, European Marketing Academy Annual Conference (44th :2015), Leuven, Belgium, 26/05/15.

An empirical investigation of the relevance of attitude functions for luxury brand consumption in different age groups. / Schade, Michael; Hegner, Sabrina; Horstmann, Florian et al.
EMAC 2015 : 44th Annual Conference: Collaboration in Research. Leuven: European Marketing Academy, 2015. p. 194.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - An empirical investigation of the relevance of attitude functions for luxury brand consumption in different age groups

AU - Schade, Michael

AU - Hegner, Sabrina

AU - Horstmann, Florian

AU - Piehler, Rico

PY - 2015

Y1 - 2015

M3 - Conference abstract

SN - 9789082383300

SP - 194

BT - EMAC 2015 : 44th Annual Conference

PB - European Marketing Academy

CY - Leuven

T2 - European Marketing Academy Annual Conference (44th :2015)

Y2 - 26 May 2015 through 29 May 2015

ER -