An episode-by-episode examination: What drives television-viewer behavior: Digging down into audience satisfaction with television dramas

Donald Miller Dennis, David Michael Gray

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Original language	English
Pages (from-to)	166-174
Number of pages	8
Journal	Journal of Advertising Research
Volume	53
Issue number	2
DOIs	https://doi.org/10.2501/JAR-53-2-166-174
Publication status	Published - 2013

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