An episode-by-episode examination

What drives television-viewer behavior: Digging down into audience satisfaction with television dramas

Donald Miller Dennis, David Michael Gray

Research output: Contribution to journalArticle

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)166-174
Number of pages8
JournalJournal of Advertising Research
Volume53
Issue number2
DOIs
Publication statusPublished - 2013

Cite this