An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy: China

Yiming Tang; Yijin Tang

An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy: China

Yiming Tang, Yijin Tang

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference
Editors	Sylvie Chetty, Brett Collins
Place of Publication	Australia
Publisher	McGraw Hill
Pages	1-10
Number of pages	10
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2001
Abbreviated title	ANZMAC 2001
Country/Territory	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01

Cite this

@inproceedings{ee2e8e37bd78487888b3ff2a5a801823,

title = "An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy: China",

author = "Yiming Tang and Yijin Tang",

year = "2001",

language = "English",

isbn = "0473082063",

pages = "1--10",

editor = "Sylvie Chetty and Brett Collins",

booktitle = "Australian and New Zealand Marketing Academy Conference",

publisher = "McGraw Hill",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference 2001 : Bridging Marketing Theory and Practice, ANZMAC 2001 ; Conference date: 01-12-2001 Through 05-12-2001",

}

An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy: China. / Tang, Yiming; Tang, Yijin.
Australian and New Zealand Marketing Academy Conference. ed. / Sylvie Chetty; Brett Collins. Australia: McGraw Hill, 2001. p. 1-10.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy

T2 - Australian and New Zealand Marketing Academy Conference 2001

AU - Tang, Yiming

AU - Tang, Yijin

PY - 2001

Y1 - 2001

M3 - Conference proceeding contribution

SN - 0473082063

SP - 1

EP - 10

BT - Australian and New Zealand Marketing Academy Conference

A2 - Chetty, Sylvie

A2 - Collins, Brett

PB - McGraw Hill

CY - Australia

Y2 - 1 December 2001 through 5 December 2001

ER -