An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy

China

Yiming Tang, Yijin Tang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference
EditorsSylvie Chetty, Brett Collins
Place of PublicationAustralia
PublisherMcGraw Hill
Pages1-10
Number of pages10
ISBN (Print)0473082063
Publication statusPublished - 2001
EventAustralian and New Zealand Marketing Academy Conference 2001: Bridging Marketing Theory and Practice - Massey University, Auckland, New Zealand
Duration: 1 Dec 20015 Dec 2001

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2001
Abbreviated titleANZMAC 2001
CountryNew Zealand
City Auckland
Period1/12/015/12/01

Cite this

Tang, Y., & Tang, Y. (2001). An Examination of the Association between Market Orientation and Business Performance in a Transitional Economy: China. In S. Chetty, & B. Collins (Eds.), Australian and New Zealand Marketing Academy Conference (pp. 1-10). Australia: McGraw Hill.