An Exploration of Consumer Forgiveness Following Marketer Failure

M Beverland, E Chung, Mark Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities
Subtitle of host publicationProceedings of ANZMAC 2004
Place of PublicationWellington, New Zealand
PublisherVictoria University of Wellington, New Zealand
Number of pages9
ISBN (Print)0475222151
Publication statusPublished - 2004
Externally publishedYes
EventANZMAC 2004 - Wellington, NZ
Duration: 29 Nov 20041 Dec 2004


ConferenceANZMAC 2004
CityWellington, NZ

Cite this