An Exploration of Consumer Forgiveness Following Marketer Failure

M Beverland; E Chung; Mark Gabbott

An Exploration of Consumer Forgiveness Following Marketer Failure

M Beverland, E Chung, Mark Gabbott

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Marketing Accountabilities and Responsibilities
Subtitle of host publication	Proceedings of ANZMAC 2004
Place of Publication	Wellington, New Zealand
Publisher	Victoria University of Wellington, New Zealand
Pages	242-250
Number of pages	9
ISBN (Print)	0475222151
Publication status	Published - 2004
Externally published	Yes
Event	ANZMAC 2004 - Wellington, NZ Duration: 29 Nov 2004 → 1 Dec 2004

Conference

Conference	ANZMAC 2004
City	Wellington, NZ
Period	29/11/04 → 1/12/04

Cite this

@inproceedings{b32475e44b4d46aeae23fb54b97b7fab,

title = "An Exploration of Consumer Forgiveness Following Marketer Failure",

author = "M Beverland and E Chung and Mark Gabbott",

year = "2004",

language = "English",

isbn = "0475222151",

pages = "242--250",

booktitle = "Marketing Accountabilities and Responsibilities",

publisher = "Victoria University of Wellington, New Zealand",

note = "ANZMAC 2004 ; Conference date: 29-11-2004 Through 01-12-2004",

}

An Exploration of Consumer Forgiveness Following Marketer Failure. / Beverland, M; Chung, E; Gabbott, Mark.
Marketing Accountabilities and Responsibilities: Proceedings of ANZMAC 2004. Wellington, New Zealand: Victoria University of Wellington, New Zealand, 2004. p. 242-250.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - An Exploration of Consumer Forgiveness Following Marketer Failure

AU - Beverland, M

AU - Chung, E

AU - Gabbott, Mark

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 0475222151

SP - 242

EP - 250

BT - Marketing Accountabilities and Responsibilities

PB - Victoria University of Wellington, New Zealand

CY - Wellington, New Zealand

T2 - ANZMAC 2004

Y2 - 29 November 2004 through 1 December 2004

ER -