An exploration of personality and speed limit compliance

Deborah Griffin, Aron O'Cass

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

Research suggests that noncompliance with speed limits is high. One factor that may provide some explanation for individuals' speeding behavior is the driver's personality. To examine social issue behavior in relation to speeding, this study examined specific personality characteristics in the context of speed limit compliance behavior. To test the hypotheses, data were gathered via an online survey. The results indicate that personality, along with social issue involvement, influenced speed limit compliance behavior.

Original languageEnglish
Pages (from-to)336-353
Number of pages18
JournalJournal of Nonprofit and Public Sector Marketing
Volume22
Issue number4
DOIs
Publication statusPublished - Oct 2010
Externally publishedYes

Keywords

  • Personality
  • Social marketing
  • Speed limit compliance

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