@inproceedings{78312e079ee34b53b69e3b9cb1c360d5,
title = "An Exploration of the Factors Affecting Consumers' Decision Making Regarding Alternative Medicines",
author = "Seong Yang and Lesley White and Paul Couchman",
year = "2001",
language = "English",
isbn = "0966711807",
pages = "1197--1199",
editor = "Smith-Daniels, {Vicki L}",
booktitle = "Decision Sciences Institute 2001 Proceedings",
publisher = "Decision Sciences Institute",
note = "32nd Meeting of the Decision Sciences Institute ; Conference date: 17-11-2001 Through 20-11-2001",
}