An exploratory study of the socio-cultural impact on the adoption of e-commerce for firms in the tourism industry of Thailand

Savanid Vatanasakdakul*, John D'Ambra

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

7 Citations (Scopus)

Abstract

Previous studies have demonstrated the importance of Internet and e-commerce technologies in the tourism industry. The tourism industry is one of the most important that contribute to Thailand's economic growth. The Thai government has promoted e-strategies in the tourism industry for economic reform. Although the government has encouraged the use of Internet technology for effective communication and collaboration across a broad range of tourism related activities, it has not yet been widely accepted. This study examines the roles of culture in the Thai business community, and how its underlying assumptions affect the adoption of technology in the Thai tourism industry. The findings are presented in two main parts: visions and currents issues from the Thai government and the actual technology adoption issues faced by practitioners.

Original languageEnglish
Title of host publicationProceedings of the 14th European Conference on Information Systems, ECIS 2006
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems
Pages235-247
Number of pages13
Publication statusPublished - 2006
Externally publishedYes
Event14th European Conference on Information Systems, ECIS 2006 - Goteborg, Sweden
Duration: 12 Jun 200614 Jun 2006

Other

Other14th European Conference on Information Systems, ECIS 2006
CountrySweden
CityGoteborg
Period12/06/0614/06/06

Keywords

  • Culture
  • Digital divide
  • Etourism
  • Internet
  • It adoption
  • Thailand
  • Tourism industry

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