An Eye-tracking investigation of the price label layout effect on visual attention and choice

Svetlana Bogomolova; Harmen Oppewal; Justin Cohen; Jun Yao

An Eye-tracking investigation of the price label layout effect on visual attention and choice

Svetlana Bogomolova, Harmen Oppewal, Justin Cohen, Jun Yao

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Abstract

The research tests how the layout of the unit price information: font size, position, signposting and colour coding; and consistency of
the format, affect unit price usage during grocery choices. Eye-movements and purchase decisions are observed during a natural but experimentally designed shopping task.

Original language	English
Title of host publication	Asia-Pacific Advances in Consumer Research
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	104
Number of pages	1
Volume	11
Publication status	Published - 2015
Externally published	Yes
Event	Asia-Pacific Conference of the Association for Consumer Research 2015 - Hong Kong Duration: 19 Jun 2015 → 21 Jun 2015

Conference

Conference	Asia-Pacific Conference of the Association for Consumer Research 2015
City	Hong Kong
Period	19/06/15 → 21/06/15

Access to Document

http://www.acrwebsite.org/volumes/1018723/volumes/ap11/AP-11

Cite this

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title = "An Eye-tracking investigation of the price label layout effect on visual attention and choice",

abstract = "The research tests how the layout of the unit price information: font size, position, signposting and colour coding; and consistency of the format, affect unit price usage during grocery choices. Eye-movements and purchase decisions are observed during a natural but experimentally designed shopping task.",

author = "Svetlana Bogomolova and Harmen Oppewal and Justin Cohen and Jun Yao",

year = "2015",

language = "English",

volume = "11",

pages = "104",

booktitle = "Asia-Pacific Advances in Consumer Research",

publisher = "Association for Consumer Research",

note = "Asia-Pacific Conference of the Association for Consumer Research 2015 ; Conference date: 19-06-2015 Through 21-06-2015",

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Bogomolova, S, Oppewal, H, Cohen, J & Yao, J 2015, An Eye-tracking investigation of the price label layout effect on visual attention and choice. in Asia-Pacific Advances in Consumer Research. vol. 11, Association for Consumer Research, Duluth, MN, pp. 104, Asia-Pacific Conference of the Association for Consumer Research 2015, Hong Kong, 19/06/15. <http://www.acrwebsite.org/volumes/1018723/volumes/ap11/AP-11>

An Eye-tracking investigation of the price label layout effect on visual attention and choice. / Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin et al.
Asia-Pacific Advances in Consumer Research. Vol. 11 Duluth, MN: Association for Consumer Research, 2015. p. 104.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - An Eye-tracking investigation of the price label layout effect on visual attention and choice

AU - Bogomolova, Svetlana

AU - Oppewal, Harmen

AU - Cohen, Justin

AU - Yao, Jun

PY - 2015

Y1 - 2015

N2 - The research tests how the layout of the unit price information: font size, position, signposting and colour coding; and consistency of the format, affect unit price usage during grocery choices. Eye-movements and purchase decisions are observed during a natural but experimentally designed shopping task.

AB - The research tests how the layout of the unit price information: font size, position, signposting and colour coding; and consistency of the format, affect unit price usage during grocery choices. Eye-movements and purchase decisions are observed during a natural but experimentally designed shopping task.

M3 - Conference abstract

VL - 11

SP - 104

BT - Asia-Pacific Advances in Consumer Research

PB - Association for Consumer Research

CY - Duluth, MN

T2 - Asia-Pacific Conference of the Association for Consumer Research 2015

Y2 - 19 June 2015 through 21 June 2015

ER -