An institutional perspective of country-of-origin and its effects on consumer purchase preference

Shijiao Chen; Damien Mather; Hongzhi Gao; John G. Knight

An institutional perspective of country-of-origin and its effects on consumer purchase preference

Shijiao Chen, Damien Mather, Hongzhi Gao, John G. Knight

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Abstract

This paper conceptualizes country-of-origin (COO) cues as indicators of country institutions and tests the effect of COO cues on consumers’ perceptions and purchase preference in the Chinese food market. This paper includes a survey experiment and a choice modelling experiment, and offer implications for international marketing researchers and practitioners.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Ayelet Gneezy, Vladas Griskevicius, Patti Williams
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	1020
Number of pages	1
Volume	45
Publication status	Published - 2017
Externally published	Yes

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Cite this

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title = "An institutional perspective of country-of-origin and its effects on consumer purchase preference",

abstract = "This paper conceptualizes country-of-origin (COO) cues as indicators of country institutions and tests the effect of COO cues on consumers{\textquoteright} perceptions and purchase preference in the Chinese food market. This paper includes a survey experiment and a choice modelling experiment, and offer implications for international marketing researchers and practitioners.",

author = "Shijiao Chen and Damien Mather and Hongzhi Gao and Knight, \{John G.\}",

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volume = "45",

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booktitle = "Advances in Consumer Research",

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An institutional perspective of country-of-origin and its effects on consumer purchase preference. / Chen, Shijiao; Mather, Damien; Gao, Hongzhi et al.
Advances in Consumer Research. ed. / Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45 Duluth, MN: Association for Consumer Research, 2017. p. 1020.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - An institutional perspective of country-of-origin and its effects on consumer purchase preference

AU - Chen, Shijiao

AU - Mather, Damien

AU - Gao, Hongzhi

AU - Knight, John G.

PY - 2017

Y1 - 2017

N2 - This paper conceptualizes country-of-origin (COO) cues as indicators of country institutions and tests the effect of COO cues on consumers’ perceptions and purchase preference in the Chinese food market. This paper includes a survey experiment and a choice modelling experiment, and offer implications for international marketing researchers and practitioners.

AB - This paper conceptualizes country-of-origin (COO) cues as indicators of country institutions and tests the effect of COO cues on consumers’ perceptions and purchase preference in the Chinese food market. This paper includes a survey experiment and a choice modelling experiment, and offer implications for international marketing researchers and practitioners.

M3 - Conference abstract

VL - 45

SP - 1020

BT - Advances in Consumer Research

A2 - Gneezy, Ayelet

A2 - Griskevicius, Vladas

A2 - Williams, Patti

PB - Association for Consumer Research

CY - Duluth, MN

ER -

An institutional perspective of country-of-origin and its effects on consumer purchase preference

Abstract

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