An Investigation into Consumer Tolerance of Negative Service Experiences and Its Relationship to Length of Patronage and Attitudinal Loyalty

Christopher Fitzgibbon, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC Proceedings
EditorsR Kennedy
Place of PublicationAdelaide
PublisherANZMAC
Pages2113-2119
Number of pages7
Publication statusPublished - 2003
EventAustralian & New Zealand Marketing Academy 2003 Conference - Adelaide
Duration: 1 Dec 20033 Dec 2003

Conference

ConferenceAustralian & New Zealand Marketing Academy 2003 Conference
CityAdelaide
Period1/12/033/12/03

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