An investigation of accommodative management response strategies to negative online customer reviews

Rico Piehler; Michael Schade; Ines Nee; Christoph Burmann

An investigation of accommodative management response strategies to negative online customer reviews

Rico Piehler^*, Michael Schade, Ines Nee, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	Integrating paradigms in a world where marketing is everywhere
Subtitle of host publication	Proceedings of the 2018 AMA Winter Academic Conference
Editors	Jacob Goldenberg, Juliano Laran, Andrew Stephen
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	D-2-D-3
Number of pages	2
ISBN (Print)	9780877573678
Publication status	Published - 2018
Externally published	Yes
Event	2018 AMA Winter Academic Conference - New Orleans, United States Duration: 23 Feb 2018 → 25 Feb 2018

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	29
ISSN (Print)	1054-0806

Conference

Conference	2018 AMA Winter Academic Conference
Country	United States
City	New Orleans
Period	23/02/18 → 25/02/18

Access to Document

Link to the proceedings

Cite this

Piehler, R., Schade, M., Nee, I., & Burmann, C. (2018). An investigation of accommodative management response strategies to negative online customer reviews. In J. Goldenberg, J. Laran, & A. Stephen (Eds.), Integrating paradigms in a world where marketing is everywhere: Proceedings of the 2018 AMA Winter Academic Conference (pp. D-2-D-3). (AMA Educators Proceedings; Vol. 29). American Marketing Association.

Piehler, Rico ; Schade, Michael ; Nee, Ines ; Burmann, Christoph. / An investigation of accommodative management response strategies to negative online customer reviews. Integrating paradigms in a world where marketing is everywhere: Proceedings of the 2018 AMA Winter Academic Conference. editor / Jacob Goldenberg ; Juliano Laran ; Andrew Stephen. Chicago : American Marketing Association, 2018. pp. D-2-D-3 (AMA Educators Proceedings).

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title = "An investigation of accommodative management response strategies to negative online customer reviews",

author = "Rico Piehler and Michael Schade and Ines Nee and Christoph Burmann",

year = "2018",

language = "English",

isbn = "9780877573678",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "D--2--D--3",

editor = "Jacob Goldenberg and Juliano Laran and Andrew Stephen",

booktitle = "Integrating paradigms in a world where marketing is everywhere",

address = "United States",

note = "2018 AMA Winter Academic Conference<br/> ; Conference date: 23-02-2018 Through 25-02-2018",

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Piehler, R, Schade, M, Nee, I & Burmann, C 2018, An investigation of accommodative management response strategies to negative online customer reviews. in J Goldenberg, J Laran & A Stephen (eds), Integrating paradigms in a world where marketing is everywhere: Proceedings of the 2018 AMA Winter Academic Conference. AMA Educators Proceedings, vol. 29, American Marketing Association, Chicago, pp. D-2-D-3, 2018 AMA Winter Academic Conference
, New Orleans, United States, 23/02/18.

An investigation of accommodative management response strategies to negative online customer reviews. / Piehler, Rico; Schade, Michael; Nee, Ines; Burmann, Christoph.

Integrating paradigms in a world where marketing is everywhere: Proceedings of the 2018 AMA Winter Academic Conference. ed. / Jacob Goldenberg; Juliano Laran; Andrew Stephen. Chicago : American Marketing Association, 2018. p. D-2-D-3 (AMA Educators Proceedings; Vol. 29).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - An investigation of accommodative management response strategies to negative online customer reviews

AU - Piehler, Rico

AU - Schade, Michael

AU - Nee, Ines

AU - Burmann, Christoph

PY - 2018

Y1 - 2018

UR - https://www.ama.org/wp-content/uploads/2019/02/2018-ama-winter-proceedings.pdf

M3 - Conference abstract

SN - 9780877573678

T3 - AMA Educators Proceedings

SP - D-2-D-3

BT - Integrating paradigms in a world where marketing is everywhere

A2 - Goldenberg, Jacob

A2 - Laran, Juliano

A2 - Stephen, Andrew

PB - American Marketing Association

CY - Chicago

T2 - 2018 AMA Winter Academic Conference<br/>

Y2 - 23 February 2018 through 25 February 2018

ER -

Piehler R, Schade M, Nee I, Burmann C. An investigation of accommodative management response strategies to negative online customer reviews. In Goldenberg J, Laran J, Stephen A, editors, Integrating paradigms in a world where marketing is everywhere: Proceedings of the 2018 AMA Winter Academic Conference. Chicago: American Marketing Association. 2018. p. D-2-D-3. (AMA Educators Proceedings).