An investigation of accommodative management response strategies to negative online customer reviews

Rico Piehler*, Michael Schade, Ines Nee, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationIntegrating paradigms in a world where marketing is everywhere
Subtitle of host publicationProceedings of the 2018 AMA Winter Academic Conference
EditorsJacob Goldenberg, Juliano Laran, Andrew Stephen
Place of PublicationChicago
PublisherAmerican Marketing Association
Number of pages2
ISBN (Print)9780877573678
Publication statusPublished - 2018
Externally publishedYes
Event2018 AMA Winter Academic Conference
- New Orleans, United States
Duration: 23 Feb 201825 Feb 2018

Publication series

NameAMA Educators Proceedings
PublisherAmerican Marketing Association
ISSN (Print)1054-0806


Conference2018 AMA Winter Academic Conference
Country/TerritoryUnited States
CityNew Orleans

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