@inbook{1d83cb0bfdbb471f8f29bf173839ebc6,
title = "An investigation of accommodative management response strategies to negative online customer reviews",
author = "Rico Piehler and Michael Schade and Ines Nee and Christoph Burmann",
year = "2018",
language = "English",
isbn = "9780877573678",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
pages = "D--2--D--3",
editor = "Jacob Goldenberg and Juliano Laran and Andrew Stephen",
booktitle = "Integrating paradigms in a world where marketing is everywhere",
address = "United States",
note = "2018 AMA Winter Academic Conference<br/> ; Conference date: 23-02-2018 Through 25-02-2018",
}