An investigation of accommodative management response strategies to negative online customer reviews

Rico Piehler*, Michael Schade, Ines Nee, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationIntegrating paradigms in a world where marketing is everywhere
Subtitle of host publicationProceedings of the 2018 AMA Winter Academic Conference
EditorsJacob Goldenberg, Juliano Laran, Andrew Stephen
Place of PublicationChicago
PublisherAmerican Marketing Association
PagesD-2-D-3
Number of pages2
ISBN (Print)9780877573678
Publication statusPublished - 2018
Externally publishedYes
Event2018 AMA Winter Academic Conference
- New Orleans, United States
Duration: 23 Feb 201825 Feb 2018

Publication series

NameAMA Educators Proceedings
PublisherAmerican Marketing Association
Volume29
ISSN (Print)1054-0806

Conference

Conference2018 AMA Winter Academic Conference
CountryUnited States
CityNew Orleans
Period23/02/1825/02/18

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