Original language | English |
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Title of host publication | ANZMAC 2000 Conference, Visionary Marketing for the 21st Century |
Subtitle of host publication | Facing the Challenge |
Editors | Aron O'Cass |
Place of Publication | Gold Coast, QLD |
Publisher | Australian and New Zealand Marketing Academy |
Pages | 1501-1505 |
Number of pages | 5 |
ISBN (Print) | 0868579785 |
Publication status | Published - 2000 |
Event | ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Australia Duration: 28 Nov 2000 → 1 Dec 2000 |
Conference
Conference | ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge |
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City | Griffith University, Australia |
Period | 28/11/00 → 1/12/00 |