| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2000 Conference, Visionary Marketing for the 21st Century |
| Subtitle of host publication | Facing the Challenge |
| Editors | Aron O'Cass |
| Place of Publication | Gold Coast, QLD |
| Publisher | Australian and New Zealand Marketing Academy |
| Pages | 1501-1505 |
| Number of pages | 5 |
| ISBN (Print) | 0868579785 |
| Publication status | Published - 2000 |
| Event | ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Australia Duration: 28 Nov 2000 → 1 Dec 2000 |
Conference
| Conference | ANZMAC 2000 Conference, Visionary Marketing for the 21st Century: Facing the Challenge |
|---|---|
| City | Griffith University, Australia |
| Period | 28/11/00 → 1/12/00 |