An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty

Chris Fitzgibbon, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationProceedings of the 5th Australasian Services Research Workshop
EditorsJ Hendry, C Jevons, C Dubelaar, M Gabbot, M. Ewing, S Worthington
Place of PublicationMelbourne
PublisherMonash University Publishing
Pages24-29
Number of pages6
ISBN (Print)0975055909
Publication statusPublished - 2003
Event5th Australasian Services Research Workshop - Melbourne
Duration: 12 Mar 200314 Mar 2003

Workshop

Workshop5th Australasian Services Research Workshop
CityMelbourne
Period12/03/0314/03/03

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