An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty

Chris Fitzgibbon; Lesley White

An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty

Chris Fitzgibbon, Lesley White

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 5th Australasian Services Research Workshop
Editors	J Hendry, C Jevons, C Dubelaar, M Gabbot, M. Ewing, S Worthington
Place of Publication	Melbourne
Publisher	Monash University Publishing
Pages	24-29
Number of pages	6
ISBN (Print)	0975055909
Publication status	Published - 2003
Event	5th Australasian Services Research Workshop - Melbourne Duration: 12 Mar 2003 → 14 Mar 2003

Workshop

Workshop	5th Australasian Services Research Workshop
City	Melbourne
Period	12/03/03 → 14/03/03

Cite this

@inproceedings{01beae14332240c3b0461e7ccada5e28,

title = "An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty",

author = "Chris Fitzgibbon and Lesley White",

year = "2003",

language = "English",

isbn = "0975055909",

pages = "24--29",

editor = "J Hendry and C Jevons and C Dubelaar and M Gabbot and M. Ewing and S Worthington",

booktitle = "Proceedings of the 5th Australasian Services Research Workshop",

publisher = "Monash University Publishing",

address = "Australia",

note = "5th Australasian Services Research Workshop ; Conference date: 12-03-2003 Through 14-03-2003",

}

Fitzgibbon, C & White, L 2003, An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty. in J Hendry, C Jevons, C Dubelaar, M Gabbot, M Ewing & S Worthington (eds), Proceedings of the 5th Australasian Services Research Workshop. Monash University Publishing, Melbourne, pp. 24-29, 5th Australasian Services Research Workshop, Melbourne, 12/03/03.

An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty. / Fitzgibbon, Chris; White, Lesley.
Proceedings of the 5th Australasian Services Research Workshop. ed. / J Hendry; C Jevons; C Dubelaar; M Gabbot; M. Ewing; S Worthington. Melbourne: Monash University Publishing, 2003. p. 24-29.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - An Investigation of the Role and Effectiveness of CRM in Building Attitudinal Loyalty

AU - Fitzgibbon, Chris

AU - White, Lesley

PY - 2003

Y1 - 2003

M3 - Conference proceeding contribution

SN - 0975055909

SP - 24

EP - 29

BT - Proceedings of the 5th Australasian Services Research Workshop

A2 - Hendry, J

A2 - Jevons, C

A2 - Dubelaar, C

A2 - Gabbot, M

A2 - Ewing, M.

A2 - Worthington, S

PB - Monash University Publishing

CY - Melbourne

T2 - 5th Australasian Services Research Workshop

Y2 - 12 March 2003 through 14 March 2003

ER -