TY - JOUR
T1 - Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
AU - Sameti, Ardalan
AU - Khalili, Hamidreza
AU - Sheybani, Hassan
PY - 2016
Y1 - 2016
N2 - This study concentrates on the most important motivational factors which users and customers will deal in commercial websites. This research data has been collected by questionnaire and Delphi method. Besides, the Friedman test and diagnostic analysis were used in order to analyse the data and test the hypotheses. The factors influencing selection of commercial websites can be sorted into the following: visual aesthetics (pleasing appearance), user-friendliness (usability), brand of commercial website, trustworthiness, pricing, products and services' brand (which are offered on the commercial website), online advertising, and security (privacy concern). Furthermore, these factors' interaction has been studied. It should also be considered this study is the first one that has examined the most important factors altogether and comprehensively which influence the selection of commercial websites by consumers (users) to buy (online) from them. Meanwhile, the selection function of consumers (users) has been determined.
AB - This study concentrates on the most important motivational factors which users and customers will deal in commercial websites. This research data has been collected by questionnaire and Delphi method. Besides, the Friedman test and diagnostic analysis were used in order to analyse the data and test the hypotheses. The factors influencing selection of commercial websites can be sorted into the following: visual aesthetics (pleasing appearance), user-friendliness (usability), brand of commercial website, trustworthiness, pricing, products and services' brand (which are offered on the commercial website), online advertising, and security (privacy concern). Furthermore, these factors' interaction has been studied. It should also be considered this study is the first one that has examined the most important factors altogether and comprehensively which influence the selection of commercial websites by consumers (users) to buy (online) from them. Meanwhile, the selection function of consumers (users) has been determined.
KW - electronic commerce
KW - electronic marketing
KW - online shopping
KW - consumer behaviour
KW - business to consumer
KW - B2C
UR - https://www.inderscience.com/info/inarticle.php?artid=75326
UR - http://www.scopus.com/inward/record.url?scp=84962574217&partnerID=8YFLogxK
U2 - 10.1504/IJEMR.2016.075326
DO - 10.1504/IJEMR.2016.075326
M3 - Article
VL - 7
SP - 39
EP - 65
JO - International Journal of Electronic Marketing and Retailing
JF - International Journal of Electronic Marketing and Retailing
SN - 1741-1025
IS - 1
ER -