Analysing the Dynamics of Business-To-Business Relationship

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings
EditorsJ. Wiley
Place of PublicationWellington, New Zealand
PublisherVictoria University, Wellington
Pages1-8
Number of pages8
ISBN (Print)0475222151
Publication statusPublished - 2004
EventANZMAC 2004 Marketing Accountabilities and Responsibilities Conference - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004

Conference

ConferenceANZMAC 2004 Marketing Accountabilities and Responsibilities Conference
CityWellington, New Zealand
Period29/11/041/12/04

Cite this

Buttle, F. (2004). Analysing the Dynamics of Business-To-Business Relationship. In J. Wiley (Ed.), ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference Proceedings (pp. 1-8). Wellington, New Zealand: Victoria University, Wellington.