Antecedents and consequences of brand page attachment

Rico Piehler, Michael Schade*, Barbara Kleine-Kalmer, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationANZMAC 2017
Subtitle of host publicationMarketing for Impact : Conference Proceedings
EditorsLinda Robinson, Linda Brennan, Mike Reid
Place of PublicationMelbourne
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages885
Number of pages1
Publication statusPublished - 2017
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference (2017) - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017

Publication series

NameANZMAC Conference Proceedings
PublisherAustralian and New Zealand Marketing Academy
ISSN (Print)1447-3275

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2017)
CountryAustralia
CityMelbourne
Period4/12/176/12/17

Keywords

  • Brand Attachment
  • Brand Page Attachment
  • Brand Page Participation

Cite this

Piehler, R., Schade, M., Kleine-Kalmer, B., & Burmann, C. (2017). Antecedents and consequences of brand page attachment. In L. Robinson, L. Brennan, & M. Reid (Eds.), ANZMAC 2017: Marketing for Impact : Conference Proceedings (pp. 885). (ANZMAC Conference Proceedings). Melbourne: Australian and New Zealand Marketing Academy (ANZMAC).