Antecedents and consequences of consumers’ online brand-related activities (COBRAs) on SNS brand pages

Rico Piehler*, Michael Schade, Barbara Kleine-Kalmer, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publication47th EMAC Annual Conference
Subtitle of host publicationPeople make marketing
Place of PublicationGlasgow
PublisherEuropean Marketing Academy
Publication statusPublished - 2018
Externally publishedYes
Event47th EMAC Annual Conference - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


Conference47th EMAC Annual Conference
Country/TerritoryUnited Kingdom

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