Antecedents and consequences of consumers’ online brand-related activities (COBRAs) on SNS brand pages

Rico Piehler^*, Michael Schade, Barbara Kleine-Kalmer, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	47th EMAC Annual Conference
Subtitle of host publication	People make marketing
Place of Publication	Glasgow
Publisher	European Marketing Academy
Publication status	Published - 2018
Externally published	Yes
Event	47th EMAC Annual Conference - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Cite this

@inbook{a3bf5f9864fd4c3c9f1ce0dfbdd028af,

title = "Antecedents and consequences of consumers{\textquoteright} online brand-related activities (COBRAs) on SNS brand pages",

author = "Rico Piehler and Michael Schade and Barbara Kleine-Kalmer and Christoph Burmann",

year = "2018",

language = "English",

booktitle = "47th EMAC Annual Conference",

publisher = "European Marketing Academy",

note = "47th EMAC Annual Conference ; Conference date: 29-05-2018 Through 01-06-2018",

}

TY - CHAP

T1 - Antecedents and consequences of consumers’ online brand-related activities (COBRAs) on SNS brand pages

AU - Piehler, Rico

AU - Schade, Michael

AU - Kleine-Kalmer, Barbara

AU - Burmann, Christoph

PY - 2018

Y1 - 2018

M3 - Conference abstract

BT - 47th EMAC Annual Conference

PB - European Marketing Academy

CY - Glasgow

T2 - 47th EMAC Annual Conference

Y2 - 29 May 2018 through 1 June 2018

ER -