Antecedents of internal brand management outcomes: conceptual model and empirical validation

Rico Piehler; Christoph Burmann

Antecedents of internal brand management outcomes: conceptual model and empirical validation

Rico Piehler^*, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	Leveraging new technologies to create value
Subtitle of host publication	2014 AMA Summer Marketing Educators' Conference
Editors	Rebecca Hamilton, Alberto Sa Vinhas
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	C-19-C-20
Number of pages	2
ISBN (Print)	0877573573
Publication status	Published - 2014
Externally published	Yes
Event	2014 AMA Summer Marketing Educators’ Conference - San Francisco, United States Duration: 1 Aug 2014 → 3 Aug 2014

Publication series

Name	AMA educators' proceedings
Publisher	American Marketing Association
Volume	25
ISSN (Print)	0888-1839

Conference

Conference	2014 AMA Summer Marketing Educators’ Conference
Country/Territory	United States
City	San Francisco
Period	1/08/14 → 3/08/14

Keywords

internal brand management outcomes
internal communication
role modeling of management
operationalization of brand identity

Cite this

@inbook{ff7f0ecb1c3a4b0f897feba2e98b98ca,

title = "Antecedents of internal brand management outcomes: conceptual model and empirical validation",

keywords = "internal brand management outcomes, internal communication, role modeling of management, operationalization of brand identity",

author = "Rico Piehler and Christoph Burmann",

year = "2014",

language = "English",

isbn = "0877573573",

series = "AMA educators' proceedings",

publisher = "American Marketing Association",

pages = "C--19--C--20",

editor = "Rebecca Hamilton and Vinhas, {Alberto Sa}",

booktitle = "Leveraging new technologies to create value",

address = "United States",

note = "2014 AMA Summer Marketing Educators{\textquoteright} Conference ; Conference date: 01-08-2014 Through 03-08-2014",

}

Piehler, R & Burmann, C 2014, Antecedents of internal brand management outcomes: conceptual model and empirical validation. in R Hamilton & AS Vinhas (eds), Leveraging new technologies to create value: 2014 AMA Summer Marketing Educators' Conference. AMA educators' proceedings, vol. 25, American Marketing Association, Chicago, pp. C-19-C-20, 2014 AMA Summer Marketing Educators’ Conference, San Francisco, United States, 1/08/14.

Antecedents of internal brand management outcomes : conceptual model and empirical validation. / Piehler, Rico; Burmann, Christoph.

Leveraging new technologies to create value: 2014 AMA Summer Marketing Educators' Conference. ed. / Rebecca Hamilton; Alberto Sa Vinhas. Chicago : American Marketing Association, 2014. p. C-19-C-20 (AMA educators' proceedings; Vol. 25).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - Antecedents of internal brand management outcomes

T2 - 2014 AMA Summer Marketing Educators’ Conference

AU - Piehler, Rico

AU - Burmann, Christoph

PY - 2014

Y1 - 2014

KW - internal brand management outcomes

KW - internal communication

KW - role modeling of management

KW - operationalization of brand identity

UR - https://www.ama.org/wp-content/uploads/2019/02/2014-ama-summer-proceedings.pdf

M3 - Conference abstract

SN - 0877573573

T3 - AMA educators' proceedings

SP - C-19-C-20

BT - Leveraging new technologies to create value

A2 - Hamilton, Rebecca

A2 - Vinhas, Alberto Sa

PB - American Marketing Association

CY - Chicago

Y2 - 1 August 2014 through 3 August 2014

ER -

Antecedents of internal brand management outcomes: conceptual model and empirical validation

Publication series

Conference

Keywords

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Cite this