Antecedents of the intention to use location-based-advertising : advertising value, privacy concerns, and the role of brand trust: An abstract

Michael Schade*, Rico Piehler, Claudius Warwitz, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

1 Citation (Scopus)

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Business & Economics