Appealing to vanity

Could potential appearance improvement motivate fruit and vegetable consumption?

Ross D. Whitehead*, Gozde Ozakinci, Ian D. Stephen, David I. Perrett

*Corresponding author for this work

Research output: Contribution to journalReview article

13 Citations (Scopus)


Fruit and vegetable consumption is inadequate among adults in the United States; this contributes to preventable morbidity and mortality. More effective dietary intervention strategies are needed. Recently, interventions that advertise the consequences of behavior for appearance have been successful inmodifying sun-exposure habits and tobacco use. Such an approach might also facilitate dietary improvement. Consumption of carotenoid- rich fruit and vegetables positively affects skin color, which influences perceptionsofhealthandattractiveness, andpromotingsuchan effect may motivate target audiences to increase consumption of this important food group. This approach represents a novel direction for the field and is potentially suitable for cost-effective, population-level dissemination through the visual media.

Original languageEnglish
Pages (from-to)207-211
Number of pages5
JournalAmerican Journal of Public Health
Issue number2
Publication statusPublished - Feb 2012
Externally publishedYes

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