Abstract
To examine the impact on customer satisfaction and future purchases using an expected utility framework and a related choice experiment.
| Original language | English |
|---|---|
| Title of host publication | Australian and New Zealand Marketing Academy Conference |
| Editors | Sharon Purchase |
| Place of Publication | Perth |
| Publisher | The University of Western Australia |
| Pages | 1-7 |
| Number of pages | 7 |
| ISBN (Print) | 0646455028 |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2005) |
|---|---|
| City | Fremantle, WA |
| Period | 5/12/05 → 7/12/05 |
Keywords
- customer satisfaction
- expected utility
- choice experiment